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The colorful company : effects...
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1
Brand logo and brand gender : examining the effects of natural logo designs and
color
on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
2
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
3
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
4
How to signal product variety on pack : an investigation of
color
and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Logo shape and
color
as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
Saved in:
7
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
8
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
9
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
10
The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan
;
Stamatogiannakis, Antonios
;
Yang, …
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
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