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C2M strategies on an e-commerce platform under brand competition

Lyu, Gaoyan; Hu, Huaqing; Zhuang, Guomian; Xi, Chenyang - In: Transportation research / E : an international journal 177 (2023), pp. 1-24

Persistent link: https://www.econbiz.de/10014419309

Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10012227523

"My store my brand" - a critical review of online and offline private label brands in India

Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244

Persistent link: https://www.econbiz.de/10011933502

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304087

The expansion of modern trade food retailing in Thailand

Shannon, Randall - In: The international review of retail, distribution and … 24 (2014) 5, pp. 531-543

Persistent link: https://www.econbiz.de/10010481819

Regular price stickiness in German food retailing

Holzer, Patrick; Bittmann, Thomas - In: Journal of agricultural & food industrial organization 18 (2020) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10012301080

Private Labels and Retailer Profitability : Bilateral Bargaining in the Grocery Channel

Ellickson, Paul B. - 2018

We examine the role of store branded "private label" products in determining bargaining outcomes between retailers and manufacturers in the single-serve brew-at-home coffee category. Exploiting a novel setting in which the dominant, single-serve technology was protected by a patent that...

Persistent link: https://www.econbiz.de/10012932665