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This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021 … Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services …). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and …
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commerce in Islam-oriented regions. Featuring selected chapters from the 14th Global Islamic Marketing Conference, it provides …: Entrepreneurship -- Chapter 4: Entrepreneurial Marketing -- Chapter 5: Islamic Business Curricula -- Chapter 6: Ethics and Crises …This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim …
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