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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
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The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.; Papadimitriou, D.; Parganas, P. - In: Journal of strategic marketing 26 (2018) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
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An examination of women's sport sponsorship : a case study of female Australian Rules football
Morgan, Ashlee - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
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Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
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Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination
Grohs, Reinhard; Wagner, Udo M.; Vsetecka, Sabine - 2005
sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport … obstacles of assessing sponsor awareness and image transfer in sport sponsorships in two ways. As a means of reducing the danger … basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we …
Persistent link: https://www.econbiz.de/10014071381
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620
Persistent link: https://www.econbiz.de/10014309113