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The value of social dynamics in online product ratings forums
Moe, Wendy W.; Trusov, Michael - In: From Little's law to marketing science : essays in …, (pp. 317-348). 2016
Persistent link: https://www.econbiz.de/10011436080
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Sentiment Analyse mit lokalen Grammatiken : wissensbasierter Ansatz zur Extraktion von Sentiments in Hotelbewertungen
Wolfgruber, Marlene - 2015
Persistent link: https://www.econbiz.de/10011437469
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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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The becoming of user-generated reviews : looking at the past to understand the future of managing reputation in the travel sector
Baka, Vasiliki - In: Tourism management : research, policies, practice 53 (2016), pp. 148-162
Persistent link: https://www.econbiz.de/10011440047
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Financial institutions using social media : do consumers perceive value?
Dootson, Paula; Beatson, Amanda; Drennan, Judy - In: The international journal of bank marketing : IJBM 34 (2016) 1, pp. 9-36
Persistent link: https://www.econbiz.de/10011540033
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
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Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh - In: Journal of customer behaviour 14 (2015) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
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Posting strategically : the consumer as an online media planner
Chen, Yu-Jen; Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10011411189
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Using interest graphs to predict rich-media diffusion in content-based online social networks
Church, E. Mitchell; Iyer, Lakshmi S.; Zhao, Xia - In: Information systems management 32 (2015) 3, pp. 210-219
Persistent link: https://www.econbiz.de/10011412960