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Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
Gilfoil, David M.; Jobs, Charles - In: Journal of business & economics research 10 (2012) 11, pp. 637-649
Persistent link: https://www.econbiz.de/10009673260
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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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Giving power to those having less power : NGOs, YouTube and virality
Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012693775
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Profanity in viral tourism marketing : a conceptual model of destination image reinforcement
Fjelldal, Ida Kristine; Kralj, Anna; Moyle, Brent - In: Journal of vacation marketing 28 (2022) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10012872443
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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen; Bapna, Ravi; Gupta, Alok; Sen, Soumya - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
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Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Afifah, Nur; Daud, Ilzar; Mulyadina, Morella - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 178-197
Persistent link: https://www.econbiz.de/10013364846
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Social comparisons and contributions to online communities : a field experiment on MovieLens
Chen, Yan; Harper, F. Maxwell; Konstan, Joseph; Li, … - In: The American economic review 100 (2010) 4, pp. 1358-1398
Persistent link: https://www.econbiz.de/10008747716
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Is Online Copyright Enforcement Scalable?
Bridy, Annemarie - 2014
This article examines P2P file sharing and the copyright enforcement problem it has created through the lens of scalability. Writing about the growth and governance of the Internet, David Post observed that "scaling problems - the problems that arise solely as a consequence of increasing size or...
Persistent link: https://www.econbiz.de/10014044203
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"Brain gain" on Wikipedia : immigrants return knowledge home
Slivko, Olga - 2018
Economic literature acknowledges the impact of immigration on cross-border patenting and scientific publications. However, the role of immigration ows in the dissemination of knowledge in a broader sense is yet to be assessed. In this paper, I estimate the effect of immigration on the...
Persistent link: https://www.econbiz.de/10011792336