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Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing; Chen, Mingliang; Xie, Zhaohan; Zhuang, Jingyi - In: Journal of business research : JBR 151 (2022), pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
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Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal; Radia, Karan Nilesh - In: Journal of business research : JBR 142 (2022), pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Identifying antecedents and consequences of well-being : the case of cruise passengers
Kang, Juhee - In: Tourism management perspectives : TMP 33 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012170428
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Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu; Ahn, Jiseon - In: Journal of strategic marketing 32 (2024) 5, pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
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What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes; Brochado, Ana; Sousa, Ana - In: European journal of marketing 57 (2023) 9, pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
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Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal; Arora, Vibha; Radia, Karan Nilesh - In: International journal of consumer studies 48 (2024) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
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Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
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Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297
Persistent link: https://www.econbiz.de/10011654425