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How deep is your love? : the b...
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Showing
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date (oldest first)
1
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
The relationship between
brand
experience,
brand
trust and
brand
identification in the process of creating
brand
love
Pande, Smriti
;
Gupta, Kriti Priya
- In:
International journal of business excellence : IJBEX
34
(
2024
)
2
,
pp. 264-282
Persistent link: https://www.econbiz.de/10015075869
Saved in:
3
How well do consumer-
brand
relationships drive customer
brand
loyalty? : generalizations from a meta-analysis of
brand
relationship elasticities
Khamitov, Mansur
;
Wang, Xin
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
Saved in:
4
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
5
Brand
love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
Value dimensions of gamification and their influence on
brand
loyalty and word-of-mouth : relationships and combinations with satisfaction and
brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
Higher-order utilitarian and symbolic antecedents of
brand
love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
8
Antecedents and outcomes of
brand
love : the mediating role of
brand
loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
9
Role of
brand
experience,
brand
trust and
brand
love in assessing
brand
loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
10
Exploring the sustainable effect of mediational role of
brand
commitment and
brand
trust on
brand
loyalty : an empirical study
Suhan, Mendon
;
Nayak, Smitha
;
Nayak, Raveendranath
; …
- In:
Economic research
35
(
2022
)
1,6
,
pp. 6422-6444
Persistent link: https://www.econbiz.de/10014428251
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