Showing 1 - 10 of 190
Purpose: The purpose of this investigation is to gain insight into parents' perceptions of benefits vs burdens (value) of educational and healthcare service received for their child with ASD. Parents are the main integrators of long-term educational and healthcare service for their child with...
Persistent link: https://www.econbiz.de/10012278694
Purpose: Responding to an increasing call for a more comprehensive conceptualization of customer delight, the purpose of this paper is to expand the theory of customer delight and to examine the implications of such an expanded view for service theory and practice. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10012278698
Purpose: The needs of CMOs to utilize a firm's data productively in order to support decision-making combined with the reported benefits of enterprise feedback management solutions has resulted in a rapid rise in usage and valuation of EFM providers. The explicit promise of EFM providers is...
Persistent link: https://www.econbiz.de/10012278699
Purpose: Managers seeking to manage customer word-of-mouth (WOM) behavior need to understand how different attitudinal drivers (e.g. satisfaction, positive and negative emotion, commitment, and self-brand connection) relate to a range of WOM behaviors. They also need to know how the effects of...
Persistent link: https://www.econbiz.de/10012076585
Persistent link: https://www.econbiz.de/10010504652
Purpose – There is general agreement among researchers and practitioners that satisfaction is relative to competitive alternatives. Nonetheless, researchers and managers have not treated satisfaction as a relative construct. The result has been weak relationships between satisfaction and share...
Persistent link: https://www.econbiz.de/10014894876
Persistent link: https://www.econbiz.de/10014546373
Purpose Absolute satisfaction ratings are widely used, but demonstrate a poor link to share of wallet, in part because this relationship is mediated and/or moderated by customer characteristics (including total spend in the category) and heterogeneity of scale usage. Relative satisfaction...
Persistent link: https://www.econbiz.de/10014907564
Purpose: The purpose of this paper is to explore the role of context in service innovation by developing a conceptual framework that illuminates the key elements and trends in context change. Design/methodology/approach: The paper adopts a service ecosystem lens for understanding how elements...
Persistent link: https://www.econbiz.de/10012076590
Purpose: The purpose of this paper is to explore the relationship between innovation and authenticity by developing a conceptual framework that illuminates the key constructs. Design/methodology/approach: The paper adopts a common perspective – the customer – for both innovation and...
Persistent link: https://www.econbiz.de/10012076634