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Logistiksysteme westeuropäischer Konsumgüterunternehmen in Osteuropa
Poungias, Evangelos Peter - 1996
Persistent link: https://www.econbiz.de/10004301802
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Markteintrittsstrategien in Osteuropa : Konzepte für die Konsumgüterindustrie
Wesnitzer, Markus - 1993
Persistent link: https://www.econbiz.de/10004149051
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Marktstrategien für Europa : 1992 - 1995 - 2000 ; EG-Westeuropa - Osteuropa
Stahr, Gunter R. - 1990
Persistent link: https://www.econbiz.de/10014002050
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Markteintrittsverhalten deutscher Unternehmen in osteuropäischen Ländern : Abschlussbericht zum Forschungsprojekt
Engelhard, Johann - 1994
Persistent link: https://www.econbiz.de/10013394858
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Decontextualizing consumer animosity
Little, Joseph P.; Singh, Nitish - In: Journal of global marketing 28 (2015) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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The strategic value of niche importers in international marketing channels
Hammervoll, Trond; Toften, Kjell - In: International journal of globalisation and small … 6 (2014) 2, pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
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Diplomatic skills used for international marketing practice
Bahles, Michael - In: Central European business review : CEBR 3 (2014) 4, pp. 37-42
Persistent link: https://www.econbiz.de/10010529557
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Cosmopolitanism : concept and measurement
Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291
Persistent link: https://www.econbiz.de/10009756663