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Modeling hotel room pricing : a multi-country analysis

Sánchez-Pérez, Manuel; Illescas-Manzano, María D.; … - In: International journal of hospitality management 79 (2019), pp. 89-99

Persistent link: https://www.econbiz.de/10012012976

Online review ratings : an analysis of product attributes and competitive environment

Sánchez-Pérez, Manuel; Illescas-Manzano, María D.; … - In: Journal of marketing communications 28 (2022) 5, pp. 487-505

Persistent link: https://www.econbiz.de/10013371042

Dynamics of agglomeration and competition in the hotel industry : a geographically weighted regression analysis based on an analytical hierarchy process and geographic information...

Illescas-Manzano, María D.; Martínez-Puertas, Sergio; … - In: Oeconomia Copernicana 14 (2023) 1, pp. 213-252

Persistent link: https://www.econbiz.de/10014249942

¿Por qué los precios de los hoteles pueden tener diferencias según el país en el que se encuentren?

Illescas-Manzano, María; Sánchez-Pérez, Manuel; … - In: Estudios de economía aplicada : revista promovida por … 37 (2019) 1, pp. 133-148

Persistent link: https://www.econbiz.de/10012062574

Look before you leap : comparison and profiles of hotel price determinants in four European markets

Illescas-Manzano, Maria D.; Martínez-Puertas, Sergio; … - In: International journal of hospitality management 109 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014282500

You're the only one, or simply the best : hotels differentiation, competition, agglomeration, and pricing

Sánchez-Pérez, Manuel; Illescas-Manzano, María Dolores; … - In: International journal of hospitality management 85 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012241439

Implementation of chatbot in online commerce, and open innovation

Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-20

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads,...

Persistent link: https://www.econbiz.de/10012620633

Implementation of chatbot in online commerce, and open innovation

Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10012600998

Factors influencing olive oil brand choice in Spain : an empirical analysis using scanner data

Gázquez-Abad, Juan C.; Sánchez-Pérez, Manuel - In: Agribusiness : an internat. journal 25 (2009) 1, pp. 36-55

Persistent link: https://www.econbiz.de/10003831699

How store flyers affect consumer choice behaviour: national brands vs. store brands

Gázquez-Abad, Juan Carlos; Sánchez-Pérez, Manuel - In: European retail research 23 (2009) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10003832144