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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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Internal branding
Buckley, Ed; Williams, Matt - In: Kellogg on branding : the marketing faculty of the …, (pp. 320-326). 2005
Persistent link: https://www.econbiz.de/10003285424
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Innen beginnen : von der internen Kommunikation zum Internal Branding
Krobath, Karin (ed.); Schmidt, Holger J. (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868214
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Markenpolitik für hybride Produkte : Herausforderungen, Dimensionen und praktische Gestaltungsempfehlungen
Schmitz, Gertrud; Krieger, John; Modlich, Stephanie - 2010
Persistent link: https://www.econbiz.de/10008662989
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003522521