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Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty

Garza Salgado, Esperanza; Royo Vela, Marcelo - In: Journal of marketing for higher education 29 (2019) 1, pp. 102-120

Persistent link: https://www.econbiz.de/10012179301

The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust

Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664

Persistent link: https://www.econbiz.de/10013536271

Social media marketing and brand loyalty : the role of brand trust

Puspaningrum, Astrid - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 951-958

Persistent link: https://www.econbiz.de/10012672190

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

The effect of social media activities on brand loyalty for banks : the role of brand trust

Althuwaini, Sulaiman - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-10

The aim of this research was to examine the impact of social media marketing activities on brand trust and brand loyalty in the banking sector. Based on an online survey of 252 users who follow banking services suppliers on social media located in Saudi Arabia, data were gleaned and analyzed via...

Persistent link: https://www.econbiz.de/10013470237

Investigating the impact of social media marketing efforts on brand loyalty in South Africa : the moderating role of gender

Ligaraba, Neo - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 287-308

Persistent link: https://www.econbiz.de/10015044963

Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing

Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024

. Saloomeh Tabari is a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University. Her research centres on … Marketing. Qing Shan Ding is a Senior Lecturer in Marketing at Huddersfield Business School, University of Huddersfield. His …