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Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller-customer business relationships
Høgevold, Nils; Svensson, Göran; Roberts-Lombard, Mornay - In: Journal of business-to-business marketing 27 (2020) 4, pp. 375-395
Persistent link: https://www.econbiz.de/10012392047
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The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos; Padin, Carmen; Svensson, Göran; … - In: The journal of business & industrial marketing 38 (2023) 1, pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
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Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Høgevold, Nils M.; Svensson, Göran; Mpinganjira, Mercy - In: International journal of procurement management 13 (2020) 4, pp. 531-552
Persistent link: https://www.econbiz.de/10012254622
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A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío; Høgevold, Nils; Otero-Neira, Carmen; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
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Collaborative B2B sales partnerships in supply chains : an integrative framework of social and action alignment
Svensson, Göran; Ferro-Soto, Carlos; Padin, Carmen; … - In: European research on management and business economics 29 (2023) 3, pp. 1-9
accomplish their tasks effectively and enhance mutual value and satisfaction for the parties involved. Collaboration and … satisfaction are two connected and central issues in the relational marketing (RM) literature. Considering the association … collaboration and satisfaction by decomposing and disaggregating them within the same alignment model. …
Persistent link: https://www.econbiz.de/10014480049
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio; Martín, Pedro Juan - In: The journal of business & industrial marketing 29 (2014) 5, pp. 364-373
Persistent link: https://www.econbiz.de/10010393925
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A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang; Lee, Tzong-ru; Mostert, Pierre; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
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Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva; Hochstein, Bryan; Nagel, Duane; … - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
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A sales process framework to regain B2B customers
Liu, Annie; Leach, Mark; Chugh, Richa - In: The journal of business & industrial marketing 30 (2015) 8, pp. 906-914
Persistent link: https://www.econbiz.de/10011496790