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The aim of this study is to explore the ethical dilemma associated with tobacco advertisement. Tobacco advertisement … first part, the tobacco industry was analyzed. By doing that, a background for the ethical judgments was set. In the second … part, the ethical assessment started from two stand points; ‘it is ethical to ban tobacco advertisements’ or ‘it is …
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, which include direct or indirect advertising, promotional activities, event sponsorship and corporate social …The tobacco industry spends tens of billions of dollars per year on marketing and promotion of its deadly products … worldwide. The industry now targets women and youth in developing countries to use tobacco while influencing governments to …
Persistent link: https://www.econbiz.de/10014187862
This report examines regulatory options for controlling tobacco advertising, promotion and sponsorship under Article 13 … controlling tobacco advertising, promotion and sponsorship in all forms of media and communication could be: 1) To control all … tobacco advertising, promotion and sponsorship that is domestic, including tobacco advertising, promotion and sponsorship that …
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This article responds to calls for further research on ethical issues in advertising. The study examines whether … advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand … advertising has on behaviour, as well as on societal and moral values. Advertisers should also avoid using female …
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tobacco control policies, such as restrictions on advertising, of special interest due to their prominence in debates about …While the tobacco industry ranks among the most substantial and successful of economic enterprises, tobacco consumption … is associated with more deaths than any other product. Economic analysis of the markets for tobacco products …
Persistent link: https://www.econbiz.de/10014024176
products in India. The objective of this study is to find out the perception of tobacco users towards the de-marketing of … these circumstances. The present study shows the effectiveness of de-marketing strategies for diminishing the use of tobacco … tobacco goods. In other word, the objective of this study is to examine how de-marketing tools have been effectively used …
Persistent link: https://www.econbiz.de/10012987117