Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction … Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective … -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the …

related marketing program are moderated by consumer-nonprofit identification through a review of academic literature and a …’s intent to purchase cause related marketing products, and that nonprofit identification is moderated by tenure and frequency …

The following paper discusses the social marketing campaign ‘Drink milk. Grow to be great!’. This is the successful … long term effects of the given campaign and social marketing initiatives in general are included in the final parts. …

(BMBW) REFERATE: Meissner, Hans Günther: Marketing für Non-Business-Organisationen. - Engelhardt, Werner Hans …: Wissenschaftstransfer "Hochschule - regionale Wirtschaft" am Beispiel der Universität Ukm. - Tavernier, Karel: Marketing-Management in …