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Verbund von Produkt- und Betriebsformenwahl beim Einkaufen in der City, in Subzentren und auf der "grünen Wiese"
Krafft, Manfred - In: Handelsforschung 11 (1996), pp. 125-143
Persistent link: https://www.econbiz.de/10001220116
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Multi-Level-Marketing : empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern
Bosch, Christian - 2016
Persistent link: https://www.econbiz.de/10011418240
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Editorial: rethinking marketing
Krafft, Manfred; Singh, Ramendra; Sista, Suren - In: Decision 42 (2015) 4, pp. 357-358
Persistent link: https://www.econbiz.de/10011530774
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
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Antecedents of marketing performance in recession
Niederhofer, Maximilian - 2006
Persistent link: https://www.econbiz.de/10011565120
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How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja; Stafflage, Marcel; Krafft, Manfred - In: Psychology & marketing 34 (2017) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
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Mehrstufige Eigenmarken : eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen
Noormann, Philipp - 2017
Persistent link: https://www.econbiz.de/10011556000
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How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian; Hofstede, Frenkel ter; Krafft, Manfred - In: Journal of marketing 81 (2017) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412