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Scale development and validation for measuring online engagement
Paruthi, Mandakini; Kaur, Harsandaldeep - In: Journal of internet commerce 16 (2017) 2, pp. 127-147
Persistent link: https://www.econbiz.de/10011804449
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Competition and cognition in the market for online news
Ray, Abhishek; Ghasemkhani, Hossein; Martinelli, Cesar - In: Journal of management information systems : JMIS 41 (2024) 2, pp. 367-393
Persistent link: https://www.econbiz.de/10014583043
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Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha; Sinha, Neena; Gupta, Manali - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
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Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh; Chiu, Yu-Ping - In: Journal of marketing communications 29 (2023) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
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The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta; Verma, Sanjeev - In: South Asian journal of management : SAJM 29 (2022) 2, pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
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Does ethnic affinity affect consumers' posting behavior? : evidence from face recognition and difference-in-differences design
Li, Chunhong; Yu, Yiqing; Law, Chun Hung Roberts; Liu, … - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 224-241
Persistent link: https://www.econbiz.de/10013545836
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How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Xu, Yue; Chen, Weiping; Ow, Terence T. - In: Journal of organizational computing and electronic commerce 32 (2022) 3/4, pp. 175-195
Persistent link: https://www.econbiz.de/10014322400
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The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola; Kunz, Reinhard - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
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Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 34 (2022) 5, pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica; Veloso, Mónica; Quinones, Myriam - In: Advances in National Brand and Private Label Marketing …, (pp. 134-141). 2023
Persistent link: https://www.econbiz.de/10014289852