terms of brand loyalty and Positive Word-of-Mouth. Drawing on the outcomes of Perceived Ethicality, as proposed in Markovic … loyalty and ultimately affecting positive word of mouth. We also assumed a complementarity of empathy in the impact of … Affective Commitment and Perceived Quality on brand loyalty. Similarly, we proposed a positive moderation of brand heritage in …

tight completion hadto concentrate more on customer satisfaction and customer loyalty to remain competitive in the market … tight completion is among Vodafone-Idea , Airtel, Jio, BSNL . Business development actions by leveraging the loyalty of … telecom operators nowadays and maintaining customer satisfaction ,Loyalty is a must to boost their number of customers and …