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An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.

Chikweche, Tendai; Bressan, Alessandro - In: Journal of small business and entrepreneurship : JSBE 34 (2022) 1, pp. 94-118

Persistent link: https://www.econbiz.de/10012801799

Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers

Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94

Persistent link: https://www.econbiz.de/10012660730

Entrepreneurship and ethics under extreme conditions of poverty : "exploring the realities"

Chikweche, Tendai; Fletcher, Richard - In: Society and business review 12 (2017) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10011690799

A systematic review of future research challenges and prospects of organizational learning research in small medium size enterprises

Chikweche, Tendai; Bressan, Alessandro - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 2, pp. 175-191

Persistent link: https://www.econbiz.de/10011882916

The importance of aesthetics on customers' intentions to purchase smartphones

Toufani, Samrand; Stanton, John Philip; Chikweche, Tendai - In: Marketing intelligence & planning 35 (2017) 3, pp. 316-338

Persistent link: https://www.econbiz.de/10011706980

ENTREPREUNERSHIP AND MICRO-FINANCE IN EXTREME POVERTY CIRCUMSTANCES — CHALLENGES AND PROSPECTS: THE CASE OF ZIMBABWE

MURISA, TENDAI; CHIKWECHE, TENDAI - In: Journal of Developmental Entrepreneurship (JDE) 18 (2013) 01, pp. 1350001-1

Using an on-going real case study of a micro-finance project modeled on financial inclusion in Zimbabwe, a country with high levels of poverty, we provide real time insights on entrepreneurship and micro-finance in this environment focusing on the nature of challenges faced by entrepreneurs and...

Persistent link: https://www.econbiz.de/10011011010

Understanding factors that influence purchases in subsistence markets

Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-651

Persistent link: https://www.econbiz.de/10008412194

Family purchase decision making at the bottom of the pyramid

Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-214

Persistent link: https://www.econbiz.de/10009963683

Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities

Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267

Persistent link: https://www.econbiz.de/10010003222

Entrepreneurship and micro-finance in extreme poverty circumstances : challenges and prospects ; the case of Zimbabwe

Murisa, Tendai; Chikweche, Tendai - In: Journal of developmental entrepreneurship : JDE ; a … 18 (2013) 1, pp. 1-30

Persistent link: https://www.econbiz.de/10010146552