Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies, Marketing Communications, and Counter...

The green gap is traditionally thought of as the gap between how consumers intend to behave in regards to green living and how they actually behave. We extend the idea of the green gap by demonstrating a gap between the macro agenda of saving the planet as exercised by green advertisers and the...

M&A performance is a multifaceted, compound construct with no overarching factor that captures all different dimensions. This paper examines the concept of acquisition performance and proposes a model that links firm-level factors and transaction parameters with firms’ short-term and long-term...