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Utilising social media to improve relationship quality : the case of the university library

Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410

Persistent link: https://www.econbiz.de/10011989802

Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users

Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 34 (2022) 5, pp. 616-630

Persistent link: https://www.econbiz.de/10013466107

The effects of use of multiple social media platforms on firm performance : an empirical study

Chou, Chia-Ching; Lee, Chieh; Tao, Xinyuan; Qian, Zhuang; … - In: International journal of management and decision making … 21 (2022) 2, pp. 129-143

Persistent link: https://www.econbiz.de/10013256568

Leveraging cofollowership patterns on social media to identify brand alliance opportunities

Malhotra, Pankhuri; Bhattacharyya, Siddhartha - In: Journal of marketing 86 (2022) 4, pp. 17-36

Persistent link: https://www.econbiz.de/10013258862

Social media and newsroom production decisions

Cagé, Julia; Hervé, Nicolas; Mazoyer, Béatrice - 2022

Persistent link: https://www.econbiz.de/10013260019

Towards a typology of negative engagement behavior in social media

Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259

Persistent link: https://www.econbiz.de/10014321576

Sustainability performance and social media : an explorative analysis

Russo, Sarah; Schimperna, Federico; Lombardi, Rosa; … - In: Meditari accountancy research 30 (2022) 4, pp. 1118-1140

Persistent link: https://www.econbiz.de/10013330692

Brand public

Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748

Persistent link: https://www.econbiz.de/10011435766

The many faces of social media in business and economics research : taking stock of the literature and looking into the future

Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426

Persistent link: https://www.econbiz.de/10014516922

How do firms use social media : topic modeling of Twitter brand posts of four Indonesian skincare brands

Lestari, Annisafira L.; Hananto, Arga - In: ASEAN marketing journal : Association of Southeast … 15 (2023) 2, pp. 14-42

Research Aims: This paper aims to identify the topics of social media posts (on Twitter) from local skincare brands in … brands with over 10,000 followers using Twitter Academic API interfaced through the Twarc package in Python. The dataset …

Persistent link: https://www.econbiz.de/10014494183