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Consumer minimalism for sustainability : exploring the determinants of rental consumption intention

Shukla, Yupal; Mishra, Sita; Chatterjee, Ravi; Arora, Vibha - In: Journal of consumer behaviour 23 (2024) 2, pp. 514-529

Persistent link: https://www.econbiz.de/10014507321

Investigating the impact of consumers' patriotism and ethnocentrism on purchase intention : moderating role of consumer guilt and animosity

Mishra, Sita; Shukla, Yupal; Malhotra, Gunjan; Arora, Vibha - In: International business review : the official journal of … 32 (2023) 4, pp. 1-12

Persistent link: https://www.econbiz.de/10014373664

Routeing the commodities of the Empire through Sikkim (1817 - 1906)

Arora, Vibha - In: Global histories, imperial commodities, local interactions, (pp. 15-37). 2013

Persistent link: https://www.econbiz.de/10009784151

Omnichannel retailing : does it empower consumers and influence patronage?

Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; … - In: International journal of retail and distribution management 50 (2022) 2, pp. 229-250

Persistent link: https://www.econbiz.de/10013397937

Do destination identity, memorable experiences and perceived risks matter to revisit a destination in the age of global pandemic?

Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; Tiwari, … - In: Paradigm : the journal of Institute of Management Technology 26 (2022) 2, pp. 119-137

Persistent link: https://www.econbiz.de/10013482242

Masstige consumption, brand happiness, and brand advocacy : a service perspective

Purohit, Sonal; Arora, Vibha; Radia, Karan Nilesh - In: International journal of consumer studies 48 (2024) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10014465451

Omnichannel retailing : does it empower consumers and influence patronage?

Mishra, Sita; Malhotra, Gunjan; Arora, Vibha; … - In: International Journal of Retail & Distribution Management 50 (2021) 2, pp. 229-250

Purpose: This study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction....

Persistent link: https://www.econbiz.de/10012811882

COMMENTARY - Unheard Voices of Protest in Sikkim

Arora, Vibha - In: Economic and political weekly : a Sameeksha Trust publ 42 (2007) 34, pp. 3451-3453

Persistent link: https://www.econbiz.de/10007866553

Gandhigiri in Sikkim

Arora, Vibha - In: Economic and political weekly : a Sameeksha Trust publ 43 (2008) 38, pp. 27-28

Persistent link: https://www.econbiz.de/10008109391

Enhancing frontline employee support during a product-harm crisis : evidence and strategic managerial implications for firms

Pangarkar, Aniruddha; Fleischman, Gary M.; Iacobucci, Dawn - In: Journal of retailing and consumer services 66 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209667