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1
The impact of form and functional design on new product evaluations : a case of South Korean women
Lee, Sangwon
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10010125893
Saved in:
2
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Saved in:
3
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
Target shareholder gains, peer firm values, and merger and acquisition announcements
Lee, Sangwon
- In:
International journal of finance & economics : IJFE
27
(
2022
)
3
,
pp. 3550-3563
Persistent link: https://www.econbiz.de/10013330716
Saved in:
5
The value of official business group affiliation : evidence from a change in Korean chaebol designation policy
Lee, Sangwon
- In:
Emerging markets review
52
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013419013
Saved in:
6
Sectoral impact of the Covid-19 outbreak and value of business group affiliated firms in Korea
Lee, Sangwon
- In:
Emerging markets, finance & trade : a journal of the …
59
(
2023
)
7
,
pp. 2008-2024
Persistent link: https://www.econbiz.de/10014290371
Saved in:
7
Users' perceptions of usability and aesthetics as criteria of pre- and post-use preferences
Lee, Sangwon
;
Koubek, Richard J.
- In:
European journal of industrial engineering : EJIE
6
(
2012
)
1
,
pp. 87-117
Persistent link: https://www.econbiz.de/10009490107
Saved in:
8
Interplay of brand origin and product origin on persuasion
Lee, Sangwon
;
He, Xin
- In:
Asian journal of marketing : the official journal of …
8
(
2014
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
Saved in:
9
More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
Saved in:
10
Salesperson competitive intelligence and performance : the role of product knowledge and sales force automation usage
Mariadoss, Babu John
;
Milewicz, Chad
;
Lee, Sangwon
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 136-145
Persistent link: https://www.econbiz.de/10010359363
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