Animashaun, Abdulrauf; Tunkarimu, Tarila Iman; Omkar Dastane - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 4-27
Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a...