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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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Ideen : Werbetexten in einer neuen Medien- und Marketing-Epoche
Iezzi, Teressa - 2011 - Dt. Lizenzausg.
Persistent link: https://www.econbiz.de/10009315239
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Adaption strategies to increase advertisement effectiveness in digital media
Bauer, Christine; Lasinger, Peter - In: Management review quarterly : systematic literature … 64 (2014) 2, pp. 101-124
Personalization can break through the information clutter in digital media and increase advertising effectiveness … requirements for adaptive advertising systems: additionally, these adaptation strategies can affect consumers in different ways … PERsoncentric and SITuation-centric adaptation strategies. Studies in the field of digital-out-of-home advertising are structured …
Persistent link: https://www.econbiz.de/10010356215
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Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
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Selling the American people : advertising, optimization, and the origins of adtech
McGuigan, Lee - 2023
Persistent link: https://www.econbiz.de/10013486238
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Kids and branding in a digital world
Gunter, Barrie - 2016
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children
Persistent link: https://www.econbiz.de/10013523437
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Programmatic advertising
Unni, Ramaprasad M. - In: The SAGE handbook of digital marketing, (pp. 330-348). 2022
Persistent link: https://www.econbiz.de/10013367094
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Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah; Huh, Jisu - In: Journal of marketing communications 29 (2023) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150
Persistent link: https://www.econbiz.de/10014233935