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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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Perceived power and smile intensity in service encounters
Yao, Qi; Wan, Qiuyan; Li, Shihao; Zhou, Wenkai; Yang, Zhilin - In: Marketing intelligence & planning 40 (2022) 3, pp. 372-387
Persistent link: https://www.econbiz.de/10013172969
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Securing higher-quality data from self-administered questionnaires : editorial
Kostyk, Alena; Zhou, Wenkai; Hyman, Michael R.; Paas, Leo - In: International journal of market research 63 (2021) 6, pp. 685-692
Persistent link: https://www.econbiz.de/10012794278
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Using surveytainment to counter declining survey data quality
Kostyk, Alena; Zhou, Wenkai; Hyman, Michael R. - In: Journal of business research : JBR 95 (2019), pp. 211-219
Persistent link: https://www.econbiz.de/10011979882
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ChatGPT and marketing : analyzing public discourse in early Twitter posts
Zhou, Wenkai; Zhang, Chi; Wu, Linwan; Shashidhar, Meghana - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 693-706
Persistent link: https://www.econbiz.de/10014537372
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A synthetic model of Chinese business ethics in business-to-business contexts
Yan, Qiang; Hyman, Michael R.; Aguirre, Grant C.; Zhou, … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10014514706
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The impact of social class and service type on preference for AI service robots
Yao, Qi; Wu, Zhangjian; Zhou, Wenkai - In: International journal of emerging markets 17 (2022) 4, pp. 1049-1066
Persistent link: https://www.econbiz.de/10013363143
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Make the apps stand out : discoverability and perceived value are vital for adoption
Jiang, Ling; Zhou, Wenkai; Ren, Zhuoyi; Yang, Zhilin - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10013536252
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The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu; Xingyuan, Wang; Wang, Shuyang; Zhou, Wenkai; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
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To make your mouth water or not? : how field dependence/independence and occasion-setting cues affect consumers' food intake intention
Yao, Qi; Tao, Xiaofang; Zhou, Wenkai - In: European journal of marketing 56 (2022) 11, pp. 2862-2891
Persistent link: https://www.econbiz.de/10013457397