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Green claims and message frames : how green new products change brand attitude

Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137

Persistent link: https://www.econbiz.de/10010419892

How to engage customers in co-creation : customers' motivations for collaborative innovation

Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326

Persistent link: https://www.econbiz.de/10011592005

Green product innovation in industrial networks : A theoretical model

Dugoua, Eugenie; Dumas, Marion - In: Journal of environmental economics and management : … 107 (2021), pp. 1-23

Persistent link: https://www.econbiz.de/10012693388

The impact of technological green new product introductions on firm profitability

Palmer, Mark; Truong, Yann - In: Ecological economics : the transdisciplinary journal of … 136 (2017), pp. 86-93

Persistent link: https://www.econbiz.de/10011793813

What drives green product development and how do different antecedents affect market performance? : a survey of Italian companies with eco-labels

Dangelico, Rosa Maria - In: Business strategy and the environment 26 (2017) 8, pp. 1144-1161

Persistent link: https://www.econbiz.de/10011823358

Eco-innovative food in Brazil : perceptions from producers and consumers

Bossle, Marilia B.; Barcellos, Marcia Dutra de; Vieira, … - In: Agricultural and Food Economics : AFE 3 (2015), pp. 1-18

research can be divided in two parts: the first, focusing in the supply-side, aims to identify food companies' motivation to … adopt eco-innovation, and the second, in the demand-side, to investigate consumer values and attitudes towards eco-innovation … competitive and profitable, and innovation and environmental sustainability can be used as an alternative to mitigate …

Persistent link: https://www.econbiz.de/10010511323