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Pro softball fan segments : a...
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Showing
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date (oldest first)
1
Motive-based taxonomy of professional
softball
fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
2
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
3
Profiling
sports
spectators in emerging markets : role of
sports
involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
4
"The players last year all had part-time jobs" : challenges, expectations and use of social media under the professional structure of the
Women
's Super League
Carragher, Ann Marie
;
Lolich, Luciana
- In:
DBS business review : an international academic …
4
(
2021
),
pp. 68-88
Persistent link: https://www.econbiz.de/10012805470
Saved in:
5
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of
sports
marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
6
Segmenting
sport
video gamers by motivation : a cluster analysis
Kim, Yongjae
;
Kim, Soojin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
Saved in:
7
Consumption of niche
sports
: understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
8
The role of
sports
brands in niche
sports
subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
9
The role of
sports
brands in niche
sports
subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
10
Understanding consumers of Asian female
sports
: a case study of the
Women
's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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