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Panelinformation und Marketing...
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4,867
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Bruhn, Manfred
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231
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226
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219
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217
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193
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146
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141
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125
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122
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120
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120
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117
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111
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108
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104
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104
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103
Mattila, Anna S.
102
Sutter, Matthias
102
Lusk, Jayson L.
101
Gierl, Heribert
100
Kaiser, Harry M.
96
Grewal, Dhruv
94
Irwin, Scott H.
94
Malhotra, Naresh K.
91
Bagozzi, Richard P.
89
Burmann, Christoph
86
Kumar, V.
86
Phau, Ian
86
Kreutzer, Ralf T.
84
Kuß, Alfred
83
Albers, Sönke
82
Woodside, Arch G.
82
Spiller, Achim
81
Dwivedi, Yogesh Kumar
80
Kirchgeorg, Manfred
80
Foxall, Gordon R.
78
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Department of Agricultural, Food and Resource Economics, Michigan State University
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Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
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American Marketing Association
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International journal of hospitality management
800
International journal of consumer studies
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Management science : journal of the Institute for Operations Research and the Management Sciences
767
Psychology & marketing
697
Journal of marketing research : JMR
692
NBER working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
European journal of operational research : EJOR
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Journal of marketing
558
Europäische Hochschulschriften / 5
535
Working paper / National Bureau of Economic Research, Inc.
518
European Journal of Marketing
463
European journal of marketing : EJM
460
NBER Working Paper
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Springer eBook Collection
457
Journal of business ethics : JOBE
431
Journal of the Academy of Marketing Science
410
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
404
Journal of marketing management : MM
395
Gabler Edition Wissenschaft
385
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
385
Journal of retailing
385
Springer eBook Collection / Business and Economics
377
Journal of economic psychology : research in economic psychology and behavioral economics
375
Technological forecasting & social change : an international journal
369
The journal of brand management : an international journal
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Tourism management : research, policies, practice
353
Journal of economic behavior & organization : JEBO
350
Journal of travel and tourism marketing
344
Marketing letters : a journal of research in marketing
341
Marketing intelligence & planning
327
Journal of international consumer marketing
325
Cogent business & management
318
Journal of marketing communications
317
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ECONIS (ZBW)
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RePEc
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Other ZBW resources
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EconStor
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1
Verbraucherpanel
: Informationen als Grundlage für Marketingentscheidungen im Einzelhandel
Weissman, Arnold
-
1983
Persistent link: https://www.econbiz.de/10013378474
Saved in:
2
Panelinformation und
Marketing-Entscheidung
Sedlmeyer, Karl-Josef
-
1983
Persistent link: https://www.econbiz.de/10009608711
Saved in:
3
Die Nutzung von Paneldaten im strategischen
Marketing
von Fast Moving Consumer Goods-Herstellern
Schütz, Karsten
-
2007
Persistent link: https://www.econbiz.de/10003449576
Saved in:
4
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and
marketing
, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
5
Consumer behaviour : applications in
marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
6
Verbraucherpanel
: Informationen als Grundlage für Marketingentscheidungen im Einzelhandel
Weissman, Arnold
-
1983
Persistent link: https://www.econbiz.de/10009609146
Saved in:
7
Consumer panels
Sudman, Seymour
;
Wansink, Brian
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004914000
Saved in:
8
Marketing
-Entscheidungen
Hruschka, Harald
-
1996
Persistent link: https://www.econbiz.de/10000560775
Saved in:
9
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
10
Computergestützte Entscheidungshilfen im
Marketing
: die Integration informationsorientierter, modellorientierter und wissensbasierter Ansätze im Rahmen eines Systems zur Unterstüt...
Both, Martin
-
1989
Persistent link: https://www.econbiz.de/10009701120
Saved in:
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