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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
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How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri; Behrer, Mattias - 2016 - Third edition
Persistent link: https://www.econbiz.de/10011485735
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Contemporary consumption, consumers and marketing : cases from generations Y and Z
Canavan, Brendan - 2021 - 1 edition
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement …, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context … gain a sense of the issues currently rocking consumer culture. Contemporary Consumption, Consumers and Marketing captures …
Persistent link: https://www.econbiz.de/10012298904
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Contemporary consumption, consumers and marketing : cases from generations Y and Z
Canavan, Brendan - 2021 - 1 edition
"This book explores current consumer, consumption and marketing cases and issues, posing questions that complement …, extend and challenge established marketing theory. Coming of age in a volatile, uncertain, complex and ambiguous context … gain a sense of the issues currently rocking consumer culture. Contemporary Consumption, Consumers and Marketing captures …
Persistent link: https://www.econbiz.de/10013174881
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Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods : evidence from South Africa
Ndofirepi, Takawira Munyaradzi; Chuchu, Tinashe; … - In: European journal of management studies : EJMS 27 (2022) 3, pp. 317-339
Persistent link: https://www.econbiz.de/10013465732
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Shepherd, … - In: Psychology & marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
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Generation X, Y and the baby boomers
James, Olivia R. (ed.) - 2017
Preface -- Generational HRM preferences : motivating XERS and YERS / Nina Poloski Vokic and Maja Vidovic, Faculty of Economics and Business, University of Zagreb, Croatia, and others -- The engagement levels of generation X and Y human resource practitioners in South Africa / Nico Martins,...
Persistent link: https://www.econbiz.de/10011751067
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An analysis of poverty in households headed by millennials in South Africa
Makhalima, Jabulile Lindiwe - In: International journal of economics and financial issues … 12 (2022) 6, pp. 38-44
Persistent link: https://www.econbiz.de/10014227206