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Marketing for profit
Eldridge, Clarence E. - 1970
Persistent link: https://www.econbiz.de/10002120634
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An analysis of competitive market behavior
Houston, Franklin S.; Weiss, Doyle L. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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A method of measuring the productivity of advertising
Miracle, Gordon Eldon - 1962
Persistent link: https://www.econbiz.de/10002498917
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Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
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The intelligent man's guide to sales measures of advertising
Mayer, Martin - 1965
Persistent link: https://www.econbiz.de/10002446559
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Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard - 1970
Persistent link: https://www.econbiz.de/10002726032
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A case for test market experiments
Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254