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Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young; Yoo, Chan Yun; Kim, Dong Hoo; Sung, Yoon Hi - In: International journal of advertising : the review of … 40 (2021) 3, pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
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Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi; Lim, Rachel Esther; Lee, Wei-Na - In: International journal of advertising : the review of … 41 (2022) 2, pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
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Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites
Choi, Jungin; Sung, Yoon Hi; Cho, Chang-Hoan - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 337-357
Persistent link: https://www.econbiz.de/10011962785
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Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo; Sung, Yoon Hi; Um, Nam-Hyun - In: Journal of marketing communications 25 (2019) 5, pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
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How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Yoo, Chan Yun - In: International journal of market research 63 (2021) 4, pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
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Surviving a crisis : how crisis type and psychological distance can inform corporate crisis responses
Lee, So Young; Sung, Yoon Hi; Choi, Dongwon; Kim, Dong Hoo - In: Journal of business ethics : JBE 168 (2021) 4, pp. 795-811
Persistent link: https://www.econbiz.de/10012436296
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Brand personality usage in crisis communication in Facebook
Han, Jiyoon; Sung, Yoon Hi; Kim, Dong Hoo - In: Journal of promotion management : JPM 24 (2018) 6, pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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Flattery will get you somewhere, sometimes? : the effect of flattery and hotel segments on a hotel guests' green behavior
Kang, Eun Yeon; Atkinson, Lucy; Sung, Yoon Hi - In: Journal of consumer behaviour 23 (2024) 2, pp. 423-439
Persistent link: https://www.econbiz.de/10014507263
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Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon; Sung, Yoon Hi - In: Journal of marketing communications 28 (2022) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10013371016