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A welfare critique of advertising
Reilly jr., John H. - In: The American journal of economics and sociology 31 (1972) 3, pp. 283-294
Persistent link: https://www.econbiz.de/10002693769
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732
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Advertising objectives, control, and measurement controversy
Lee, Charles E.; Mason, Jarvis Woolverton - In: Business topics 12 (1964) 4, pp. 37-42
Persistent link: https://www.econbiz.de/10002374583
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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Promotion : Kernan, Jerome B., William P. Dommermuth, Montrose S. Sommers ; An introd. analysis
Kernan, Jerome B. - 1970
Persistent link: https://www.econbiz.de/10002308520
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Advertising in the Philippines
Lent, John A. - In: Philippine studies : historical & ethnographic viewpoints 17 (1969) 1, pp. 72-96
Persistent link: https://www.econbiz.de/10002483419
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris - 1969
Persistent link: https://www.econbiz.de/10002004965
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A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile - 1967
Persistent link: https://www.econbiz.de/10002013359
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Advertising market structure and performance
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 49 (1967) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10002020222