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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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Building brand reputation through third-party endorsement : fair trade in British chocolate
Lopes, Teresa da Silva - In: Business history review 90 (2016) 3, pp. 457-482
Persistent link: https://www.econbiz.de/10011597727
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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The role of brand reputation in organic food consumption : a behavioral reasoning perspective
Ryan, Jessica; Casidy, Riza - In: Journal of retailing and consumer services 41 (2018), pp. 239-247
Persistent link: https://www.econbiz.de/10011808594
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An examination of reputational costs and tax avoidance : evidence from firms with valuable consumer brands
Austin, Chelsea Rae; Wilson, Ryan J. - In: The journal of the American Taxation Association : a … 39 (2017) 1, pp. 67-93
Persistent link: https://www.econbiz.de/10011881127
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Who is influencer and how to choose the right one to improve brand reputation?
Vodák, Josef; Čakanova, Lucia; Pekár, Miroslav; … - In: Managing global transitions : international research journal 17 (2019) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10012200465
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Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne; Prügl, Reinhard - In: Family business review : journal of the Family Firm … 31 (2018) 4, pp. 460-482
Persistent link: https://www.econbiz.de/10011956557