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Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
Golder, Peter N.; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10006921940
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D MODELING AND SYSTEMS ANALYSIS - Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety Dz:150
Bohlmann, Jonathan D.; Golder, Peter N.; Mitra, Debanjan - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 571-574
Persistent link: https://www.econbiz.de/10006505382
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C: MODELING AND SYSTEMS ANALYSIS - Will it ever fly? Modeling the takeoff of really new consumer durables
Golder, Peter N.; Tellis, Gerard J. - In: Operations research, Management science : OR MS ; the … 38 (1998) 4, pp. 393-396
Persistent link: https://www.econbiz.de/10006521962
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Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.; Tellis, Gerard J. - In: MSI reports : working paper series (2003) 4, pp. 23-39
Persistent link: https://www.econbiz.de/10009893404
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Customer perceptions of product quality : a longitudinal study ; Report No. 05-120
Mitra, Debanjan; Golder, Peter N. - In: MSI reports : working paper series (2005) 4, pp. 71-92
Persistent link: https://www.econbiz.de/10009893448
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Insights from senior executives about innovation in international markets
Golder, Peter N. - In: The journal of product innovation management : an … 17 (2000) 5, pp. 326-340
Persistent link: https://www.econbiz.de/10006284522
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FIRST TO MARKET, FIRST TO FAIL? REAL CAUSES OF ENDURING MARKET LEADERSHIP
Tellis, Gerard J.; Golder, Peter N. - In: Sloan management review 37 (1996) 2, pp. 65-76
Persistent link: https://www.econbiz.de/10006322356
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Der erste am Markt - auch als erster wieder draussen?
Tellis, Gerard D.; Golder, Peter N. - In: Harvard-Business-Manager : das Wissen der Besten 18 (1996) 3, pp. 72-84
Persistent link: https://www.econbiz.de/10007072467
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Findings-Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
Markovitch, Dmitri G.; Golder, Peter N. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 717-729
Persistent link: https://www.econbiz.de/10008094132
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Does Academic Research Help or Hurt MBA Programs?
Mitra, Debanjan; Golder, Peter N. - In: Journal of marketing 72 (2008) 5, pp. 31-49
Persistent link: https://www.econbiz.de/10008109470