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Mogaji, Emmanuel
105
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34
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11
Perez-Vega, Rodrigo
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Guest editorial: artificial intelligence in financial services marketing
Mogaji, Emmanuel
;
Farquhar, Jillian Dawes
;
Van Esch, Patrick
- In:
International journal of bank marketing
40
(
2022
)
6
,
pp. 1097-1101
Persistent link: https://www.econbiz.de/10013397762
Saved in:
2
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
3
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
4
AI-enabled recruiting in the war for talent
Black, J. Stewart
;
Van Esch, Patrick
- In:
Business horizons
64
(
2021
)
4
,
pp. 513-524
Persistent link: https://www.econbiz.de/10012590516
Saved in:
5
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
6
Autonomy and control : how political ideology shapes the use of artificial intelligence
Cui, Yuanyuan
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1218-1229
Persistent link: https://www.econbiz.de/10013280079
Saved in:
7
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
8
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
Saved in:
9
Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Van Esch, Patrick
;
Black, J. Stewart
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10012668429
Saved in:
10
Al-enabled biometrics in recruiting : insights from marketers for managers
Van Esch, Patrick
;
Black, J. Stewart
;
Franklin, Drew
; …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 225-234
Persistent link: https://www.econbiz.de/10012668433
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