People no longer have to visit a physical store to request a payday loan, there is a shift towards making applications online. While there is considerable debate in the literature about what influences the use of payday loans, the role of advertising has been largelyignored. This study carried...

Buying a home is considered a major financial decision and one of the most expensive purchases an individual can ever make. While acknowledging the complex and multi-faceted due diligence that buyers usually invest before buying houses, the role of advertisements in marketing new-build homes...

Getting a Mortgage has been described as one of the greatest financial decision a consumer will make in their lifetime and it is expected that the customer has considered various options before making that choice, This study looks at the creative design and strategies adopted by three banks to...

Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into the frequency and nature of...

Higher education particularly is undergoing a paradigmatic shift while embracing digitization. This paper presents an overview of the issues in higher education in developing countries. By taking a close look at the categorization and stratification of countries, exploring developing countries'...