Narrow search
Showing 1 - 10 of 152,098
Cover Image
Will a supplier's origin make a difference to its business customers?
Jacob, Frank; Schätzle, Sarah - In: Industrial marketing management : the international … 87 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Cover Image
The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan; Öngel, Elif - 2014
Persistent link: https://www.econbiz.de/10011293719
Cover Image
An empirical study about the influence of country personality and product involvement on consumer's purchase and visit intentions
Sousa, Ana; Nobre, Helena; Farhangmehr, Minoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
Cover Image
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Cover Image
Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Cover Image
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Cover Image
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Cover Image
Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
Cover Image
Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO) : the moderating effect of e-tailer's country image
Ramkumar, Bharath; Jin, Byoungho - In: Journal of retailing and consumer services 49 (2019), pp. 186-197
Persistent link: https://www.econbiz.de/10012025845
Cover Image
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376
Persistent link: https://www.econbiz.de/10012200788