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A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006
Ford, John; Merchant, Altaf - In: International journal of advertising : the quarterly … 37 (2008) 3, pp. 69-95
Persistent link: https://www.econbiz.de/10009976366
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Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf; Ford, John - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10009882268
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Recasting Objectives - Recent implementation of the balanced scorecard at DuPont Canada Inc. is allowing managers to apply an 'integrating perspective' to decision-making, and to g...
Ford, John - In: Management : for strategic business ideas 74 (2000) 7, pp. 30-33
Persistent link: https://www.econbiz.de/10006383436
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Does perception matter?: an empirical analysis of donor behaviour
Sargeant, Adrian; West, Douglas; Ford, John - In: The service industries journal 24 (2004) 6, pp. 19-36
Persistent link: https://www.econbiz.de/10006240437
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Relationship between Marketing Planning and Annual Budgeting: Examines the interface between marketing and finance in budgeting procedures
Abratt, Russell; Beffon, Maria; Ford, John - In: Marketing intelligence & planning 12 (1994) 1, pp. 22-28
Persistent link: https://www.econbiz.de/10007010712
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The Role of Perceptions in Predicting Donor Value
Sargeant, Adrian; West, Douglas C.; Ford, John - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 407-428
Persistent link: https://www.econbiz.de/10006978940
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - The Role of Perceptions in Predicting Donor Value
Sargeant, Adrian; West, Douglas C.; Ford, John - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 407-428
Persistent link: https://www.econbiz.de/10006978968
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A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006
Ford, John; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10008108970
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ARTICLES - Advertising Agency Philosophies and Employee Risk Taking
West, Douglas; Ford, John - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 77
Persistent link: https://www.econbiz.de/10008119742
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AI advertising : an overview and guidelines
Ford, John; Jain, Varsha; Wadhwani, Ketan; Gupta, … - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380340