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Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai

Mady, Tarek; Cherrier, Hélène; Lee, Dennis; Rahman, Kaleel - In: Journal of global marketing 24 (2011) 5, pp. 453-472

Persistent link: https://www.econbiz.de/10009500875

When does a candidate's inconsistency matter to the voter? An experimental investigation

Karande, Kiran; Case, F.Mark; Mady, Tarek - In: International journal of advertising : the quarterly … 27 (2008) 1, pp. 37-66

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Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai

Mady, Tarek; Cherrier, Hlne; Lee, Dennis; Rahman, Kaleel - In: Journal of global marketing 24 (2011) 5, pp. 453-473

Persistent link: https://www.econbiz.de/10009809384

Animosity, subjective norms, and anticipated emotions during an international crisis

Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-651

Persistent link: https://www.econbiz.de/10008778775

The impact of salesperson credibility-building statements on later stages of the sales encounter

Arndt, Aaron; Evans, Kenneth R.; Landry, Timothy D.; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 1, pp. 19-32

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Global or glocalized consumers? : an analysis of consumers living in the globalizing city of Dubai

Cherrier, Hélène; Mady, Tarek T.; Mady, Sarah - In: Journal of euromarketing 19 (2010) 4, pp. 200-226

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Impoverished children and consumption adequacy

Hill, Ronald Paul; Mady, Sarah - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 178-186

Persistent link: https://www.econbiz.de/10014633428

Animosity, subjective norms, and anticipated emotions during an international crisis

Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-652

Persistent link: https://www.econbiz.de/10008721444

"A whiter shade of pale" : whiteness, female beauty standards, and ethical engagement across three cultures

Mady, Sarah; Biswas, Dibyangana; Dadzie, Charlene A.; … - In: Journal of international marketing 31 (2023) 1, pp. 69-89

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Animosity, subjective norms, and anticipated emotions during an international crisis

Maher, Amro A.; Mady, Sarah - In: International Marketing Review 27 (2010) 6, pp. 630-651

Purpose – This research seeks to add to the body of research pertaining to animosity by examining the additional roles of anticipated emotions and subjective norms on consumers' purchase intentions regarding foreign products when companies' or governments' actions cause negative repercussions....

Persistent link: https://www.econbiz.de/10014827507