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When less is more : the downside of customer knowledge sharing in new product development teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
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2
Going green to be morally clean : an examination of environmental behavior among materialistic consumers
Tang, Yihui
;
Hinsch, Christian
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011970110
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3
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
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4
Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing
;
Tang, Yihui
- In:
Marketing science
34
(
2015
)
3
,
pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
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5
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
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6
Ritual and environmental ineffectiveness : how psychological ownership of community drives environmental behavior
Tang, Yihui
;
Felix, Reto
;
Hinsch, Christian
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 860-879
Persistent link: https://www.econbiz.de/10014519044
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7
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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8
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
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9
The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-129
Persistent link: https://www.econbiz.de/10009163439
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10
Polychronicity and Scheduling's Role in Reducing Role Stress and Enhancing Sales Performance
Fournier, Christophe
;
Weeks, William
;
Blocker, Christopher
- In:
The journal of personal selling & sales management
33
(
2013
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10010099992
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