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The challenges of introducing internal social media : the coordinators' roles and perceptions
Madsen, Vibeke Thøis - In: Journal of communication management : an international … 21 (2017) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011600007
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Policy role of social media in developing public trust : twitter communication with government leadrs
Park, Min Jae; Kang, Dongsuk; Rho, Jae Jeung; Lee, Duk Hee - In: Public management review 18 (2016) 9, pp. 1265-1288
Persistent link: https://www.econbiz.de/10011607252
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Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.; McQuarrie, Edward F.; Shanmugam, Ravi - In: Journal of strategic marketing 24 (2016) 3/4, pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
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Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges; Tiago, Flávio Borges; … - In: Journal of business research : JBR 101 (2019), pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte; Konhäusner, Peter; Mehner, Jaqueline; … - bbw Hochschule - 2018
Persistent link: https://www.econbiz.de/10012004443
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A Janus-faced matter : the role of user anonymity for communication persuasiveness in online discussions
Wagenknecht, Thomas; Teubner, Timm; Weinhardt, Christof - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1024-1037
Persistent link: https://www.econbiz.de/10011947011