Narrow search
Showing 61 - 70 of 158,068
Cover Image
Word of mouth behavior and online activity : a study of on/off line communication strategy and online business
Claro, Priscila B. de O.; Laban Neto, Silvio A. - 2011
Persistent link: https://www.econbiz.de/10009513377
Cover Image
Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
Cover Image
Amazon.com's Orwellian nightmare : exploring apology in an online environment
Coombs, W. Timothy; Holladay, Sherry J. - In: Journal of communication management : an international … 16 (2012) 3, pp. 280-295
Persistent link: https://www.econbiz.de/10009581817
Cover Image
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Cover Image
Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
Cover Image
Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.; Anderson, Betsy; Nhotsavang, Mary - In: Journal of communication management : an international … 19 (2015) 3, pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
Cover Image
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Cover Image
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Cover Image
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.; Burch, Lauren M. - In: Sport management review 19 (2016) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
Cover Image
Estimating social influences from social networking sites : articulated frienships versus communication interactions
Guo, Hong; Pathak, Praveen; Cheng, Kenneth - In: Decision sciences : DS 46 (2015) 1, pp. 135-163
Persistent link: https://www.econbiz.de/10011475779