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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa

Adisa, Isaiah; Ibelegbu, Oserere; Chukwuka, Blessing - In: Marketing Communications and Brand Development in …, (pp. 131-155). 2022

Persistent link: https://www.econbiz.de/10013280193

Corporate social responsibility and corporate brand building in Africa's emerging markets

Meru, Abel Kinoti; Kinoti, Mary Wanjiru - In: Marketing Communications and Brand Development in …, (pp. 211-231). 2022

Persistent link: https://www.econbiz.de/10013280199

Measuring the sources and outcomes of customer-based brand equity in a service industry

Uford, Imoh; Duh, Helen Inseng - In: African journal of business and economic research : AJBER 16 (2021) 2, pp. 245-266

Persistent link: https://www.econbiz.de/10012816232

Ethnicity, commodity, in/corporation

Meiu, George Paul (ed.); Comaroff, Jean (ed.); … - 2020

of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have …

Persistent link: https://www.econbiz.de/10012224973

Place branding sovereignty : re-marketing Africa's investment narrative from 1619-2019

Ahen, Frederick - In: International journal of multinational corporation … 3 (2020) 1, pp. 66-91

Persistent link: https://www.econbiz.de/10012254317

Emerging Ties-Nigerian entrepreneurs and Chinese business associates

Onomake-McShane, U. Ejiro O. - In: Journal of business anthropology 8 (2019) 2, pp. 167-184

Persistent link: https://www.econbiz.de/10012149346

Determinants of African women's brand sensitivity toward cosmetics

Korai, Bernard - In: Journal of international consumer marketing 29 (2017) 4, pp. 250-264

Persistent link: https://www.econbiz.de/10011744272

Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research

Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila - In: Africa journal of management 1 (2015) 1/4, pp. 54-77

Persistent link: https://www.econbiz.de/10011713738

A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...

Jaffe, Eugene D. - In: Africa journal of management 1 (2015) 1/4, pp. 284-294

Persistent link: https://www.econbiz.de/10011713895

The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe

Starcevic, Sladjana - 2016

determine the origin and show historic development of branding and advertising in the ancient civilizations of Africa, Asia and …The development of branding and advertising has always been mutually conditioned. The goal of this research is to … Europe. The historical method of research was used. New evidence on various means of branding, advertising and other …

Persistent link: https://www.econbiz.de/10014035212