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Marketing management
Doyle, Peter - In: The economic management of the firm, (pp. 132-152). 1984
Persistent link: https://www.econbiz.de/10002086597
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Marketing management and strategy
Doyle, Peter - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001593160
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Managing the marketing mix
Doyle, Peter - In: The marketing book, (pp. 287-313). 2003
Persistent link: https://www.econbiz.de/10001725157
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2000
Persistent link: https://www.econbiz.de/10001495167
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2008 - 2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959
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Market planning and retailer buying decisions
Doyle, Peter - In: The application of market and social research for more …, (pp. 421-439). 1973
Persistent link: https://www.econbiz.de/10003533683
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Marketing management and strategy
Doyle, Peter - 1994
Persistent link: https://www.econbiz.de/10004184908
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Value-based marketing : marketing strategies for corporate growth and shareholder value
Doyle, Peter - 2000
Persistent link: https://www.econbiz.de/10004723971
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Marketing management and strategy
Doyle, Peter - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376710