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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan; Esfidani, Mohammad Rahim; Barzoki, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
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Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia; Füller, Johann; Hutter, Katja; … - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
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Not all fun and games : viral marketing for utilitarian products
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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Peer influence in the diffusion of iPhone 3G over a large social network
Matos, Miguel Godinho de; Ferreira, Pedro; Krackhardt, David - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1103-1133
Persistent link: https://www.econbiz.de/10010433228
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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430
Persistent link: https://www.econbiz.de/10013286233