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The morality of markets, marketing, and the corporate purpose
Ringold, Debra Jones - In: Does marketing need reform? : fresh perspectives on the …, (pp. 64-68). 2006
Persistent link: https://www.econbiz.de/10003430094
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The role of normative marketing ethics
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
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Evaluating marketing management from ethical point of view
Takala, Tuomo; Uusitalo, Outi - 1991
Persistent link: https://www.econbiz.de/10000822410
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - 2009
Persistent link: https://www.econbiz.de/10003919598
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Corporate social responsibility theories : mapping the territory
Garriga, Elisabet; Melé Carné, Domènec - In: Corporate social responsibility : readings and cases in …, (pp. 76-106). 2008
Persistent link: https://www.econbiz.de/10003697648
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Marketing, bad faith, and responsibility
Borgerson, Janet - In: Business ethics and continental philosophy, (pp. 220-241). 2011
Persistent link: https://www.econbiz.de/10009313530
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Produktion und Marketing - ein Gegenstand unternehmensethischer Analyse?
Küpper, Hans-Ulrich - In: Technologiemanagement & Marketing : Herausforderungen …, (pp. 587-606). 2005
Persistent link: https://www.econbiz.de/10003203847
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Marketing und Ethik : Grundlagen, Determinanten, Handlungsempfehlungen
Kay-Enders, Beate - 1996
Persistent link: https://www.econbiz.de/10000939066