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Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte; Correia, Ricardo Fontes; … - In: AI innovation in services marketing, (pp. 48-80). 2024
Persistent link: https://www.econbiz.de/10014557832
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The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness
Gao, Jingyan; Ren, Lina; Yang, Yang; Zhang, Duo; Li, Lan - In: International journal of emerging markets 17 (2022) 4, pp. 1123-1142
Persistent link: https://www.econbiz.de/10013363162
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AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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AI-powered touch points in the customer journey : a systematic literature review and research agenda
He, Ai-Zhong; Zhang, Yu - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 620-639
Persistent link: https://www.econbiz.de/10014313666
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The customer journey as a source of information
Padilla, Nicolas; Ascarza, Eva; Netzer, Oded - 2023
Persistent link: https://www.econbiz.de/10014468102
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The impact of intelligent customer service agents' initial response on consumers' continuous interaction intention
Cheng, Zhendong; Fan, Wenfang; Shao, Bingjia; Jia, Wenli; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014460841
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Artificial fish swarm algorithm-based multilayer perceptron model for customer churn prediction in IoT with cloud environment
Venkatesh, S.; Jeyakarthic, M. - In: International journal of business information systems : … 44 (2023) 3, pp. 442-465
Persistent link: https://www.econbiz.de/10014437853
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Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj; Jamwal, Mohit; Kumar, Ajay - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
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Calming the customers by AI : investigating the role of chatbot acting-cute strategies in soothing negative customer emotions
Zhang, Tao; Feng, Chao; Chen, Hui; Xian, Junjie - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2277-2292
Persistent link: https://www.econbiz.de/10013556722
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Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca; Aldas-Manzano, Joaquin; … - In: The journal of services marketing 36 (2022) 5, pp. 725-740
Persistent link: https://www.econbiz.de/10013407596