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A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 2, pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
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Introducing 2023 JAR research priorities : an industry-informed list of advertising topics where research is needed most : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 1, pp. iv-vi
Persistent link: https://www.econbiz.de/10014283715
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Ready or not, generative AI is here to stay : advertisers need more research to harness the benefits of AI technologies : editor's desk
Campbell, Colin L. - In: Journal of advertising research 63 (2023) 3, pp. 202-204
Persistent link: https://www.econbiz.de/10014375165
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Where to next? : honoring my predecessor's work and a plan for continued improvements
Campbell, Colin L. - In: Journal of advertising research 62 (2022) 4, pp. 298-300
Persistent link: https://www.econbiz.de/10013531972
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Generative AI : navigating between consumer utopia and dystopia : the critical role of research and leadership in shaping advertising's future : editor's desk
Campbell, Colin L. - In: Journal of advertising research 64 (2024) 3, pp. 246-248
Persistent link: https://www.econbiz.de/10015071670
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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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Strategies for more effective six-second video advertisements : making the most of 144 frames
Campbell, Colin L.; Pearson, Erin - In: Journal of advertising research 61 (2021) 3, pp. 260-275
Persistent link: https://www.econbiz.de/10012656804
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"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad; Sands, Sean; Campbell, Colin L.; Pitt, … - In: Business horizons 64 (2021) 4, pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
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Who shares? : profiling consumers in the sharing economy
Sands, Sean; Ferraro, Carla; Campbell, Colin L.; … - In: Australasian marketing journal 28 (2020) 3, pp. 22-33
Persistent link: https://www.econbiz.de/10012599938